| Project Overview |
Labs by Shea is a beauty and hair salon with locations in the UK and Dubai. The brand wanted a dedicated mobile app to simplify service discovery, appointment booking, and client management. I designed a seamless booking experience that connects clients to beauty and hair services while remaining intuitive for both first-time and returning users.
| Challenges |
[1]
Reliance on third-party booking tools made client and service management inefficient across both locations
[2]
The brand needed an in-house app that improved retention, not just one-time bookings
[3]
Multiple categories, and add-ons made it difficult for users to quickly find and book the right service
[4]
Third-party tools restricted control over the user journey and premium brand experience.
| User Journey Mapping |
Mapping the user journey revealed key friction points in service discovery and selection. We simplified navigation across categories, structured services for clarity, and introduced contextual add-ons through modals to keep users focused. Additionally, a Progress Report feature was added to encourage post-appointment engagement and drive repeat usage.
| Visual Design |
The visual direction was built around the existing brand identity, using colors derived from the provided logo. Montserrat was used for headings to establish a strong visual hierarchy, while Nunito Sans ensured readability across body text. The overall design balances elegance with usability, reflecting a modern and premium beauty experience.
Designing a clear, guided booking flow that removes friction and builds user confidence
| Mobile App Pages |
The mobile app was designed with a strong focus on clarity, speed, and ease of use. Each screen guides users progressively, from discovering services to selecting variations and confirming bookings without overwhelming them. Key actions are prioritized, while supporting details like add-ons and service descriptions are presented contextually, ensuring a smooth and intuitive booking flow.
| Outcomes|
35% reduction in booking cancellations compared to third-party platforms
Increased daily return visits driven by post-appointment progress tracking
Improved operational efficiency across booking, service management, and customer handling
| Key Takeaways |
Structure Drives Confidence
A clear hierarchy for services and add-ons significantly improved decision-making and booking clarity.
Design Must Reflect Business Needs
Aligning the experience with real operational challenges led to stronger stakeholder satisfaction and usability.
Retention Beats One-Time Use
Features that extend value beyond the booking moment helped drive repeat engagement and long-term usage.